After losing his mother to murder as a boy, Marcus (Curtis "50 Cent" Jackson) has little support in his life. He starts working for drug dealer Levar (Bill Duke) and his assistant (Adewale Akinnuoye-Agbaje). Although Marcus makes good money selling, his dream is to become a rapper. When he reunites with an old love (Joy Bryant) and is later shot numerous times during a robbery, Marcus decides it's time to change his life. However, his old associates won't let him go so easily.