The Final Copy of Ilon Specht

The Final Copy of Ilon Specht

The true story of L'Oréal's iconic tagline "Because I'm Worth It."

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The Final Copy of Ilon Specht

Description

Documentary18m2024

An intimate deathbed account of the advertising genius behind L'Oréal's iconic "Because I'm Worth It" slogan that changed advertising forever.

DirectorBen Proudfoot

Cast & Crew

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