The Final Copy of Ilon Specht

The Final Copy of Ilon Specht

The true story of L'Oréal's iconic tagline "Because I'm Worth It."

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Where to watch The Final Copy of Ilon Specht

  • Included with AMC+ on Spectrum TV
The Final Copy of Ilon Specht

Description

Documentary18m2024

An intimate deathbed account of the advertising genius behind L'Oréal's iconic "Because I'm Worth It" slogan that changed advertising forever.

DirectorBen Proudfoot

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