Black entrepreneurs from different industries are selected to compete against one another for a chance to win $200,000, with businesses ranging from sneaker cleaning, to a music data app, to a wig subscription service.
The founders are outside, exploring Atlanta's successful Black-owned businesses for inspiration on their own entrepreneurial journeys; but these field trips come with a hidden test as mentor Ashley M. Fox secretly observes their ability to turn everyday encounters into networking opportunities, pitch their businesses and communicate their value.
In the season 6 premiere of Bet On Black, hosted by Marsai Martin, six student entrepreneurs face their first challenge alongside mentor Kenya Barris, joining Reginae Carter on Heir Time to showcase their businesses. With little time to prepare, the founders must communicate their brands, demonstrate their business acumen and perform under pressure. Powered by Target.
